110. How a global LinkedIn movement started without a partnership agreement
Description
What happens when a grassroots movement grows faster than the platform it supports?
Anna McAfee helped co-create LinkedIn Local, an initiative that organically scaled to over 1,000 cities and 96 countries—without formal LinkedIn endorsement. But when it came time to align with the platform... things didn’t go as expected.
- Learn how to spark platform-native movements that spread globally.
- Understand why legal missteps can quietly erode community momentum.
- Discover how to protect your idea and values—even if you don’t own the rails.
🎧 Listen in for a cautionary, courageous story of partnerships, scale, and what to protect.
New episodes Monday, Wednesday and Friday.
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Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships
This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.
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