DiscoverThe Partnership Playbook: Unlock Business Growth, Build Systems, Reclaim Time111. How to Build Trust-Based Partnerships Using the “Give 11” Rule
111. How to Build Trust-Based Partnerships Using the “Give 11” Rule

111. How to Build Trust-Based Partnerships Using the “Give 11” Rule

Update: 2025-08-11
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What if “winning” a deal meant giving more than you take?

Rob Matzkin built and exited companies across 20+ industries and his greatest advantage was knowing how to build trust before entering a deal.

In this episode  learn:

  1. How to use the “Give 11” rule to build referable partnerships
  2. Why cooking for 50 people became Rob’s best growth strategy
  3. How to spot (and fix) partnerships before they fail

Join us for a masterclass in trust-led growth, purpose-first business, and partnership clarity.

New episodes Monday, Wednesday and Friday.

More from Phil Hayes-St Clair:

Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

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This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

PS - Have a guest recommendation for the show? Share this link with them.

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111. How to Build Trust-Based Partnerships Using the “Give 11” Rule

111. How to Build Trust-Based Partnerships Using the “Give 11” Rule