Send us a text

Did you catch last week’s episode on ditching formality? I'm so excited to dive a little deeper into the concept today with the idea of breaking the fourth wall and why it's so crucial, especially as we approach the critical year-end fundraising season. Breaking the fourth wall is all about ditching the formality and inviting your audience, your donors, to be a true part of the narrative. 

By creating these interactive, authentic moments, you can build deeper, more lasting relationships, not just transactional interactions. You’ll hear about examples from TV, film, and businesses that have mastered this approach, showing how it earns trust, boosts organic reach, and ultimately drives higher donations and retention. You’ll learn how to identify ways you can incorporate breaking the fourth wall into your upcoming campaigns and communications, whether it's a vulnerable email, a behind-the-scenes social post, or getting your team and advocates involved. The key is taking that first step to make your donors feel truly connected to your mission. Ready? 

Topics:

• What it means to break the fourth wall, which is most often seen in entertainment, but how you can apply it to your nonprofit 
• How breaking the fourth wall increases authenticity, story creation, and extends your reach to build deeper relationships 
• Examples from Toms, Charity Water, Patagonia, and more on how they’re breaking the fourth wall really well 
• The collateral benefits (support, engagement, participation, etc.) you may experience when breaking the fourth wall 
• Action steps you can take today to start the process of breaking the fourth wall 

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

>> Book a Growth Strategy Call

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve relationships, and grow their donor and volunteer bases.

FREE WEBINAR ON 1/30: REGISTER HERE

Resources:

• Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
• Instagram, LinkedIn, website
• Purpose and Profit Club weekly newsletter
• Click here for our Free Guide: 10 Winning Email Subject Lines
  
  May contain affiliate links