127: Raising Major Funds Without a Social Media Audience
Description
In this episode, we’re talking about Fast-Track Fundraising—how to raise more money, even if your social media audience feels tiny (or non-existent!). I’m sharing the bold strategies that helped nonprofits crush their Giving Tuesday goals—like one small organization raising record-breaking dollars with less than 1,500 followers. We’ll also take a close look at the 2024 Giving Tuesday numbers—$3.6 billion raised in the U.S. alone—and uncover why some nonprofits thrived while others didn’t. Spoiler: It’s not about going viral. It’s about activating the networks you already have and leaning into strategies like building a Social Street Team™. If you’re ready to ditch outdated fundraising tactics and unlock real growth, this episode is for you!
Topics:
- Why follower count doesn’t equal fundraising success and how smaller nonprofits are raising big dollars
- The problem with relying on traditional fundraising mindsets and risk aversion
- Insights from the 2024 Giving Tuesday results and how $3.6 billion was raised
- The power of activating a Social Street Team™: what it is, how to build one, and why it’s the future of fundraising
- Real-life examples of nonprofits leveraging small but mighty teams to raise tens of thousands of dollars
- How to cultivate younger donor bases and engage millennials, Gen Z, and Gen X
- Why broadcasting alone won’t cut it—focus on mobilizing and activating supporters
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve relationships, and grow their donor and volunteer bases.
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Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
- Click here for our Free Guide: 10 Winning Email Subject Lines
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