120: Building a Thriving Monthly Giving Program (and Donor Base) with Dana Snyder
Update: 2024-11-19
Description
Today, I'm so excited to introduce Dana Snyder, the author of The Monthly Giving Mastermind! Dana is all about helping nonprofits create steady, reliable support through monthly giving. She has a gift for turning one-time donations into ongoing support that organizations can truly depend on. She shares practical tips for starting and growing a monthly giving program that builds real connections with donors, creates a strong community, and boosts your impact over time. Whether you're new to monthly giving or ready to level up, Dana’s advice will help you build a loyal group of supporters who believe in what you do.
Topics:
- Why recurring donations are essential for creating loyal donor communities and stable funding streams
- Building a “product” out of giving: How naming, branding, and purpose-driven communication can transform a donation into a meaningful donor identity
- The importance of crafting a donor journey that keeps donors engaged through personalized touchpoints, unique events, and surprise milestones
- How running compelling campaigns, leveraging automation, and using Facebook Ads can attract new donors and keep existing ones
- The most common pitfalls Dana sees in monthly giving programs and communication, and how to overcome them
- The future of nonprofit giving: Dana’s vision for democratizing philanthropy, allowing everyone to feel like a philanthropist, no matter the donation amount
For a full list of links and resources mentioned in this episode, click here.
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
- Click here for our Free Guide: 10 Winning Email Subject Lines
May contain affiliate links
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