Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK

Watch on YouTube - https://youtu.be/PbrJeY0fCtU

00:00:00 - Introduction

00:01:55 - Christmas Message and Podcast Plug

00:03:03 - Janos' Background and Career Journey

00:07:01 - Founding Atriba and Early Challenges

00:09:19 - Impact of GDPR on Attribution Modeling

00:10:58 - Factors Beyond Clicks in Marketing Measurement

00:15:25 - Defining Attribution Modeling and MMM

00:20:03 - Data-Driven Multi-Touch Attribution

00:22:17 - Pros and Cons of MMM vs. MTA

00:27:10 - Limitations and Realities of Attribution Models

00:30:43 - Measurelab Advertisement

00:33:42 - Applicability of Different Measurement Approaches

00:35:03 - Combining Different Measurement Methodologies

00:42:45 - Practical Impact on PPC Managers

00:45:21 - Convincing Decision-Makers to Adopt New Approaches

00:55:31 - Outro Questions

-----

Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement. János shares his expertise on analytical methodologies and highlights the critical role of measurement in shaping effective marketing strategies.

-----

About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

-----

If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel) appeared first on Measurelab.