Full show notes, transcript and AI chatbot - https://shorturl.at/hlrX7

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78

00:00:00 - Intro

00:02:27 - Welcoming Timo Dechau to the show

00:03:09 - Timo introduces himself and his journey

00:06:07 - The evolution of product management

00:07:00 - Transition to event data in marketing analytics

00:10:02 - The future of event data and analysis

00:13:38 - The challenge of adopting product analytics

00:17:00 - The profitability of data and analytics functions

00:18:08 - The future of event data and event schemas

00:23:02 - The potential of event data in various use cases

00:26:03 - Sequence analysis and its power in event data

00:30:10 - The impact of privacy changes on event data

00:34:00 - Who owns the event data process?

00:43:33 - Timo's solution for event data design and documentation

00:45:53 - Rapid fire questions

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Episode Summary:

In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking. He discusses the challenges faced by product managers, his journey into product management, and the technical skills he deploys. We spoke about event data and marketing data, as well as the people, processes, and design involved in event tracking.

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Quotes of the Episode:

"...And product is more complicated because like there's often not like a clear funnel in there, it's not a linear path that you have." - Timo 

"..."It's the irony, isn't it? Is that people think that it used to be okay and now it's broken. And actually it was always broken." - Dan

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

The post #97 The future of event data (with Timo Dechau @ deepskydata) appeared first on Measurelab.