In this episode, the host discusses how to create a six-figure PR strategy. She emphasizes the importance of having a strategy and standing out among other pitches. The host provides tips on prompt and organized responses, attention to details and organization, and becoming the go-to expert. She also talks about writing topics that provide value, unique and catchy topic titles, showcasing expertise, finding good matches for podcasts, and knowing the industry. The episode concludes with a reminder of the importance of having a strategy in PR.

Takeaways

• Having a strategy is crucial in PR to stand out and avoid being seen as a sleazy salesperson.


• Prompt and organized responses are key to success in pitching.


• Attention to details and organization can make you stand out and build relationships with writers and podcast hosts.


• Writing topics that provide value to the audience and using unique and catchy titles can increase the chances of getting featured.


• Showcasing expertise and knowing the industry are important in pitching and interviews.


• Finding good matches for podcasts and knowing the target audience can lead to more opportunities and potential clients.


• Having a strategy in PR is essential for building visibility, expertise, and income.

Chapters

00:00 Introduction and Overview

01:08 The Importance of a PR Strategy

03:02 Prompt and Organized Responses

03:30 Attention to Details and Organization

03:56 Becoming the Go-To Expert

04:26 Writing Topics that Provide Value

05:23 Unique and Catchy Topic Titles

06:23 Showcasing Your Expertise

07:20 Finding Good Matches for Podcasts

08:37 Knowing the Industry

10:03 The Importance of Having a Strategy

10:32 Conclusion

Links you will love:

genievablissmedia.com

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