In this episode, Genieva discusses the importance of having a custom PR strategy and how it can benefit businesses. She emphasizes that not everyone needs the same PR features and that a custom approach is necessary. Genieva shares examples of different areas that can be targeted through PR, such as affiliate marketing, podcast pitching, course press pitching, speaking pitching, awards, grants, and more. She explains that the custom PR strategy is developed through conversations with clients, where their specific needs and goals are identified. Genieva also highlights the flexibility of the strategy, as it can evolve and change over time.

Takeaways

• A custom PR strategy is essential because not everyone needs the same PR features.


• PR can be used in various areas, including affiliate marketing, podcast pitching, course press pitching, speaking pitching, and awards.


• The custom PR strategy is developed through conversations with clients to identify their specific needs and goals.


• The PR strategy can evolve and change over time to adapt to the client's changing needs.

Chapters

00:00 Introduction: The Importance of a Custom PR Strategy

02:29 Exploring Different Areas of PR

03:55 Developing a Custom PR Strategy

07:12 The Flexibility of the PR Strategy

Links you will love:genievablissmedia.com

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