In this episode, Genieva discusses how to start getting press features when you have zero features to your name. She emphasizes that everyone has to start somewhere and encourages listeners not to be discouraged by their lack of features. Genieva shares the importance of being organized, communicating clearly and quickly, and demonstrating expertise in order to stand out to writers and journalists. She provides practical tips for auditing your online profiles and website, clarifying what you want to be known for, and ensuring your systems are ready to handle leads from features. Genieva concludes by encouraging listeners to set a new industry norm of going on features.

Takeaways

• Everyone has to start somewhere, so don't be discouraged by your lack of press features.


• Being organized, communicating clearly and quickly, and demonstrating expertise are key to standing out to writers and journalists.


• Audit your online profiles and website to ensure clear communication and showcase your expertise.


• Clarify what you want to be known for before seeking press features.


• Make sure your systems are ready to handle leads from features.

Chapters

00:00 Introduction: Starting from Zero

02:14 The Power of Features

06:28 Auditing Your Online Presence

08:22 Defining Your Expertise

10:46 Preparing Your Systems

12:09 Setting a New Industry Norm

Links you will love:

genievablissmedia.com

How we can serve you:

Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here.

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