#26: PR Takes Strategy, Not Just Systems
Description
In this episode, Genieva shares her experience and learnings from the first week of her Rewrite My Google Search challenge. She discusses the importance of pitching and showcasing expertise through speaking engagements, press features, and podcasts. Genieva highlights the value of asking questions before accepting speaking roles and the power of visibility in starting conversations. She emphasizes the need for continuous adjustment and improvement in pitching strategies, including refining topics, bios, and subject lines. Genieva also emphasizes the importance of having a strategic approach to PR and the difference it makes in achieving results.
Takeaways
- Pitching yourself through speaking engagements, press features, and podcasts can help showcase your expertise and increase visibility.
- Asking questions before accepting speaking roles can help protect your time and ensure value in the engagement.
- Continuous adjustment and improvement in pitching strategies, including refining topics, bios, and subject lines, is essential for success.
- Having a strategic approach to PR, backed by data and a focus on networking, can lead to better results.
Chapters
00:00 Introduction: The Rewrite My Google Search Challenge
01:19 Pitching Yourself and Showcasing Expertise
03:16 The Power of Visibility and Asking Questions in Speaking Engagements
06:36 Continuous Adjustment and Improvement in Pitching Strategies
08:26 The Strategic Approach to PR
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