#12 Aging at Home vs. Choosing a CCRC: Who's Winning the Battle for Senior Living?
Description
Summary
This episode explores the debate between aging at home and choosing a Continuing Care Retirement Community (CCRC). The financial implications of selling a home, particularly in states with high capital gains taxes, can make staying at home more appealing. However, CCRCs offer benefits such as safety, socialization, and support systems that can enhance quality of life. CCRCs provide a sense of community and connection, engagement and activity, support systems, independence within the community, intergenerational interaction, and a sense of belonging. To win over more seniors, CCRCs must craft a compelling narrative that emphasizes these advantages and addresses emotional and practical concerns.
Takeaways
- The financial implications of selling a home, particularly in states with high capital gains taxes, can make aging at home more appealing for seniors.
- CCRCs offer benefits such as safety, socialization, and support systems that can enhance quality of life.
- CCRCs provide a sense of community and connection, engagement and activity, support systems, independence within the community, intergenerational interaction, and a sense of belonging.
- To win over more seniors, CCRCs must craft a compelling narrative that emphasizes these advantages and addresses emotional and practical concerns.
Chapters
00:00 Introduction
00:25 Welcome
01:12 Financial Considerations
06:12 Emotional Narrative
08:04 Safety
09:40 Loneliness
13:04 Home Maintenance
14:07 Highlight Benefits
16:12 Marketing CCRCs
18:50 The Real Competition
21:03 Conclusion
22:14 Connect with Us
United States
