In this episode, JT and Mary are joined by Luke Wittenbraker who discusses his experience as the son of the boss and Sales Director at Mactech. 

Luke talks about his journey from marketer to salesperson to sales leader at the family business. He explains how he had to adapt to his role and the dynamics of being a young sales director in a team of older salespeople. 

Luke emphasizes the importance of understanding the pain points of the sales team and developing a process that everyone can succeed at. Luke describes how he studied and documented their sales process, consolidating the different approaches into one cohesive strategy. He believes in sharing what works for one person and spreading it across the team rather than letting everyone operate in silos.

Luke also discusses his approach to earning respect and building relationships with his team. He mentions his background of working in the company during summers, which helped him gain some respect within the manufacturing organization.

We hope you enjoy listening as much as we enjoyed recording!

Follow Luke on LinkedIn: https://www.linkedin.com/in/luke-wittenbraker-2bb5368/

Level-up your field sales strategy at mapmycustomers.com