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Spotting a gap in the market often sparks the creation of something truly innovative - and that’s exactly what happened for Tim and Liam from Bae Juice. They saw the need for a reliable hangover solution and turned it into a thriving business. Bae Juice - a Korean pear juice infused with a unique enzyme to tackle hangovers, launched in 2019, has become a go-to remedy, stocked in over 3,500 stores across Australia and now Brooklyn, New York!

Their approach is all about smart, intentional growth and in this podcast episode, they share:

🍐 The decision that boosted Woolies sales by 9.89%.

🍐 How focused pitching and a clear philosophy - "the most accessible hangover prevention drink on the market" - landed them shelves in Dan Murphy’s, Woolies, Coles Liquor, and more.

🍐 How they’re scaling strategically - from FDA approvals to expansion into the US market, how they’re building a business primed for global success and aiming for $100M in revenue.

🍐 Their exact processes on how they are building their brand across two different markets. 

Tim and Liam are authentic and open. True brand builders who are playing the long game (and are so far, smashing it!) Their philosophy? Grow slow, stay authentic, and always deliver.

Learn how Bae Juice is redefining what it means to scale with intention in this episode of Foodpreneur with Chelsea Ford, presented by Thrive Collective—the powerhouse behind brands like Welly, GYM BOD, and of course, Bae Juice. Tune in for tips, strategies, and a peek at what it takes to build a category-leading brand!

LINKS & RESOURCES:

• Bae Juice Australian Website
• Bae Juice USA Website
• What Tim & Liam said about working with Thrive Collective
• Thrive Collective Website
• Food Entrepreneurship Academy Website
• Your Free Pitch Plan
• Become A Foodpreneurs Festival Insider
• Chelsea Ford Co. Industry Newsletter

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
• Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.