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Sandra Seah, founder of Six-Eyed Scorpion, has built a premium, seriously flavourful crispy chilli oil brand that’s shaking up the condiment aisle. Voted #1 chilli oil by Gourmet Traveller, her range blends bold Singaporean flavours with top-tier Australian ingredients - and retailers are taking notice.

For episode 131, fresh off landing in Harris Farm Markets, I spoke to Sandra about how she’s scaling smartly, ensuring profitability while keeping quality at the forefront. In this episode, we dive into:

🔥 The strategic shifts that helped Six-Eyed Scorpion secure retail shelf space
🔥 How Sandra balances handcrafted quality with demand planning and distributor relationships
🔥 The financial levers she pulls to keep her margins strong and cash flow steady
🔥 The power of brand-building - and why she’s prioritising it over launching new products
🔥 The logistics and supplier strategies that keep her operation running smoothly

If you’re an emerging brand looking to level up your retail game, Sandra’s insights will help you make smarter, more strategic moves.

This Season of Foodpreneur with Chelsea Ford is brought to you by Foodpreneurs Festival - a year’s worth of sales and promotion opportunities under one roof - and Chelsea Ford Co., modernising the CPG industry, one emerging brand at a time.

LINKS & RESOURCES:

• Six-Eyed Scorpion website
• Six-Eyed Scorpion at Harris Farm Markets
• Your Free Pitch Plan
• Get Your Foodpreneurs Festival Ticket Now
• Become a Chelsea Ford Insider

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
• Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.