DiscoverFoodpreneur with Chelsea Ford#132 Plant-Based Milk, Powered by Data: How Drink Nimbus is Disrupting the Industry & Tackling Waste
#132 Plant-Based Milk, Powered by Data: How Drink Nimbus is Disrupting the Industry & Tackling Waste

#132 Plant-Based Milk, Powered by Data: How Drink Nimbus is Disrupting the Industry & Tackling Waste

Update: 2025-03-19
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Alexandra Bekker, founder of Drink Nimbus, is on a mission to shake up plant-based milk and the sustainability issues that come with it. After a highly successful eCommerce career, she discovered the shocking truth: 138 billion long-life cartons end up in landfill each year. So, she set out to create a better alternative.

In this episode, Alexandra shares how she:

🌱 Validated her oat milk powder concept through surveys and kitchen trials
🛠 Navigated supplier relationships and big MOQs to get production off the ground
📈 Built a scalable operational setup that’s taken Drink Nimbus into 100+ stores and countless homes
💰 Manages unit economics, cash flow, and digital ad spend with precision
🛍️ Avoided the Black Friday discount trap and turned it into a profit win

Alexandra’s eCommerce expertise and data-driven mindset make this a must-listen for food and drink brand owners looking to scale profitably.

This Season of Foodpreneur with Chelsea Ford is brought to you by Foodpreneurs Festival - a year’s worth of sales and promotion opportunities under one roof - and Chelsea Ford Co., modernising the CPG industry, one emerging brand at a time.

LINKS & RESOURCES:

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

  • Thousands of stockists looking for new products for their shelves.
  • A chance to pitch for funding + mentorship to scale your brand.
  • Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
  • A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
  • Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
  • If you’re an Industry Specialist, tap into a highly engaged, niche audience.
  • And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.

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#132 Plant-Based Milk, Powered by Data: How Drink Nimbus is Disrupting the Industry & Tackling Waste

#132 Plant-Based Milk, Powered by Data: How Drink Nimbus is Disrupting the Industry & Tackling Waste

Chelsea Ford / Alexandra Bekker