Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpm

Watch on YouTube - https://youtu.be/Bz4YYZCjT6g

00:00:00 Introduction
 00:03:11 GPT-5 release predictions
 00:06:15 Incremental updates in AI
 00:10:14 AGI as a marketing label
 00:14:41 Regulation catching up with AI
 00:18:24 Google Cloud Marketing Analytics Partnership
 00:20:07 Dataform's impact on data quality
 00:25:39 First computer experience
 00:27:52 AI coding and productivity challenges
 00:31:24 Data collection challenges in analytics
 00:34:18 Collaborative tracking in companies
 00:40:45 Data anomaly detection capabilities
 00:41:40 Reducing noise in analytics alerts
 00:45:06 Innovators dilemma in analytics
 00:50:01 Customer indifference to tracking issues
 00:54:49 Data quality and business impact
 00:56:03 Automation leads to more problems
 00:59:40 Data quality in AI usage
 01:02:30 AI in anomaly detection
 01:08:00 Self-service in product interactions
 01:09:14 Voice interfaces and attribution changes

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Episode Summary:

In this episode of The Measure Pod, Dara and Matt welcome Josele Perez, co-founder of Trackingplan, to dive into the evolving challenges and opportunities in data collection. Josele shares his personal journey, from his first computer experience to discovering coding as a form of therapy, before walking us through the mission behind Trackingplan. Together, they explore the most common pitfalls in data collection, why the collection phase deserves more focus, and how ownership and collaboration can transform tracking efforts across teams.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

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The post #127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez) appeared first on Measurelab.