16: Adam Spiegel of Corning & Company and Sonoma Distilling Takes a Reactive and Responsive Approach to an Evolving Spirits Market
Description
Adam Spiegel is taking an approach akin to alchemy and applying it to distilling, turning something relatively worthless—excess capacity in the distillery—into gold. The result isn’t just contract distilling and business diversification—it’s room to continue pushing and learning with Corning & Company, beyond the whiskey space that he pursued for the first decade of Sonoma Distilling.
In this episode, Spiegel touches on:
- finding efficiencies in a challenging craft-spirits business environment
- understanding the individual needs of a brands and speaking in its voice
- building a “craft distillery incubator of the future”
- distilling “California-style whiskey”
- the mechanics of making black truffle rye whiskey
- smoking malt for both bourbon and rye
- American single-malt whiskey
And more.
Brought to you by:
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