DiscoverStart-up marketing stories: The Marketing Hustle#19: How to manage the marketing budget for £22 million Test and Trace campaign
#19: How to manage the marketing budget for £22 million Test and Trace campaign

#19: How to manage the marketing budget for £22 million Test and Trace campaign

Update: 2022-06-23
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with Victoria Hatcher, who was Marketing Director for Test and Trace. 


The role out of Test and Trace was phenomenal. Within weeks an entire country had heard of a new government initiative. Victoria was the leader behind the role out, working through how to communicate the urgency, the media budget and managing a brand new team under crazy media pressure. 


This episode covers...


The impact of public critique on a pressurised team


What insight really means and how to use it 


How to build a team fast


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#19: How to manage the marketing budget for £22 million Test and Trace campaign

#19: How to manage the marketing budget for £22 million Test and Trace campaign

Lottie Unwin