#26: How DAME builds authority through authenticity
Description
Alec Mills is the co-founder of sustainable period brand DAME, best known for launching the world’s first reusable tampon applicator in 2018. He co-founded DAME to rewrite the narrative around periods, provide real choice, and improve life for girls and women around the world.
As the Head of Brand, Product and Marketing Alec has been responsible for bringing some game-changing campaigns to life, including the first ever tampon string to be shown on public advertorial, featuring on the side of 200 London buses.
In the latest episode of The Marketing Hustle, Lottie and Alec sit down to discuss…
The transition from one product to a full, innovative range
Building authority through authenticity
Impact marketing
How to focus on slow and steady growth
United States
