DiscoverStart-up marketing stories: The Marketing Hustle#23: How Second Nature get granular with customer segmentation
#23: How Second Nature get granular with customer segmentation

#23: How Second Nature get granular with customer segmentation

Update: 2023-03-07
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Second Nature is a platform that helps people lose weight through behavioural change, rather than dieting and counting calories. They’re now a team of 70, and Chris speaks candidly about his experience as co-founder of a growing business.


Lottie and Chris discuss:



  • The effects of running a start-up on creativity

  • The all-consuming nature of being a start-up founder

  • The power of granular customer segmentation

  • Tackling marketing with an engineering mindset

  • The downsides of A/B testing

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#23: How Second Nature get granular with customer segmentation

#23: How Second Nature get granular with customer segmentation

Lottie Unwin