#23: How Second Nature get granular with customer segmentation
Update: 2023-03-07
Description
Second Nature is a platform that helps people lose weight through behavioural change, rather than dieting and counting calories. They’re now a team of 70, and Chris speaks candidly about his experience as co-founder of a growing business.
Lottie and Chris discuss:
- The effects of running a start-up on creativity
- The all-consuming nature of being a start-up founder
- The power of granular customer segmentation
- Tackling marketing with an engineering mindset
- The downsides of A/B testing
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