#19: How to manage the marketing budget for £22 million Test and Trace campaign
Update: 2022-06-23
Description
with Victoria Hatcher, who was Marketing Director for Test and Trace.
The role out of Test and Trace was phenomenal. Within weeks an entire country had heard of a new government initiative. Victoria was the leader behind the role out, working through how to communicate the urgency, the media budget and managing a brand new team under crazy media pressure.
This episode covers...
The impact of public critique on a pressurised team
What insight really means and how to use it
How to build a team fast
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