DiscoverStart-up marketing stories: The Marketing Hustle#25: How Hertility create connections through their tone of voice
#25: How Hertility create connections through their tone of voice

#25: How Hertility create connections through their tone of voice

Update: 2023-03-21
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Dr Natalie Getreu is the Co-Founder of Hertility, the company that's helping people to take control of their fertility. Using their at-home tests, over 200,000 customers have received advanced insights into their hormones & fertility.




Lottie and Natalie sit down to discuss:





  • How to market a product people don’t know they need



  • The power of Tone of Voice



  • How their marketing has changed over time



  • How not to underestimate word of mouth



  • What makes a great start-up marketer



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#25: How Hertility create connections through their tone of voice

#25: How Hertility create connections through their tone of voice

Lottie Unwin