Transcript

Another talk from the mountain as Mark Harrison, Founder of SponsorshipX, sits down with fellow entrepreneur Darren Kinnaird, the Managing Partner of Crankworx.

Listen in as they discuss everything from building a global property from Whistler to tackling inclusion in mountain biking. The rising talents of women riders and their increasing participation in the Red Bull Joyride are notable. The integration of adaptive athletes in sponsorships with partners such as SRAM. Who knew that a conversation about inclusion would erupt at a mountain biking event?

Here is about the Red Bull Joryide, termed the Super Bowl of Mountain Biking, the biggest slopestyle event in the world. It's a unique event that brings together the best riders from around the globe to compete in a gravity-defying spectacle. Beyond spectacular, and it gets bigger every year.

Learn how Darren and the Crankworx team build a cultural showcase that not only drives patron value and tourism dollars but also makes a significant societal impact. It's more than just a sporting event; it's a platform for positive change.

Crankworx and its partners are creating opportunities. But not overnight. What happens when you give an eight-year-old boy and an eight-year-old girl each a bike? What would they be able to do at eighteen? Listen in to find out!

Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.

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