DiscoverThe SponsorshipX PodcastThe Evolution of Sports Sponsorship: Data-Driven Fan Engagement
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement

The Evolution of Sports Sponsorship: Data-Driven Fan Engagement

Update: 2025-07-011
Share

Description

Key Takeaways | Transcript


In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.

 

Host Espanda Ghorbannia, Founder & Principal of CONVOY COMMUNICATIONS, leads a powerhouse panel featuring:

🔹 Mark Jeffery, Founder & CEO, Aquimo

🔹 Armaan Ahluwalia, former Head of Strategic Commercial Solutions, Alpine F1

🔹 Matthew Hoffmann, EVP, Two Circles

 

Together, they unpack how data changes the game—from traditional stadiums to digital platforms—by creating smarter fan connections and unlocking real ROI for rights holders and brands alike.

 

🎙️ This is where performance meets purpose. Don’t miss it.

Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.


Hosted on Acast. See acast.com/privacy for more information.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The Evolution of Sports Sponsorship: Data-Driven Fan Engagement

The Evolution of Sports Sponsorship: Data-Driven Fan Engagement