Key Takeaways | Transcript

Episode 7 of our ROI-focused season explores how real-time data reshapes sponsorship strategy and performance measurement.

SponsorshipX ROI Forum - Speaker Images - Yoeri Gerrits 3 (1)

Yoeri Geerits, Senior Consultant at YouGov Canada, joins us to discuss the tools, techniques, and insights that help brands capture what audiences think right now—and why that matters more than ever.

This episode, hosted by Norm O’Reilly, Dean of the University of New England and Partner at T1, reveals how public opinion tracking, consumer sentiment, and cultural pulse checks can turn sponsorship into a precision tool for business growth.

📊 If you’re in the business of impact, this one’s essential listening.

Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.

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