Key Takeaways Transcript

🎧 Recorded live at the inaugural ROI Forum — hosted by Julian Franklin.

If you’ve ever struggled with determining what your sponsorship is worth—or how to make it work harder—this episode is for you.

Episode 5: “Valuation vs. Performance: Maximizing Asset Impact” brings together two of the industry’s leading minds in sponsorship measurement for a frank and insightful discussion on how brands and properties can better understand, price, and optimize their partnerships.

Featuring:

📊 Francis Dumais, Managing Partner, Elevent

🧠 Julian Franklin, Principal, Franklin Management Group (and your host for this episode)

Recorded live at the inaugural ROI Forum, this special podcast session explores the intersection of data, strategy, and real-world application, unpacking what is often misunderstood when it comes to sponsorship valuation and performance metrics.

🎙 In this episode, you’ll learn:

• The difference between valuation and performance—and why both matter
• The most oversized mistakes rights holders and brands make when pricing assets
• What tools and frameworks do top marketers use to measure sponsorship value
• Why impact isn’t just about impressions—it’s about influence and outcomes

Whether you’re building a business case for investment or proving one, this conversation offers practical guidance for elevating your sponsorship strategy.

Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.

Hosted on Acast. See acast.com/privacy for more information.