2025 B2B go-to-market planning - preparing for challenge, change & curveballs
Update: 2024-11-04
Description
As we head towards 2025, the B2B go-to-market playbook is experiencing a tear-up. From shifting marketing cycles to the tough calls between brand and performance, navigating the road ahead will demand both gut instinct and the ability to pivot fast. This episode offers a pragmatic framework to help you plan effectively.
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