The overwhelm crisis in B2B marketing: A survival guide
Update: 2025-02-28
Description
From ongoing marketing budget & resource challenges, increased expectations, to the rising pressures of AI adoption, this episode offers a pragmatic look at marketing overwhelm. We explore why marketers are struggling and provide strategies for maintaining focus, managing expectations, and surviving in a challenging professional landscape.
Things to listen out for:
- 0:30 - The fundamental misunderstanding of marketing in leadership teams
- 2:32 - The impact of reduced budgets and resources on marketing teams
- 4:33 - AI's threat to marketing roles and the pressure to master new technologies
- 6:19 - The myth of the marketing 'superstar' who can do everything
- 10:05 - Strategies for saying no and maintaining focus
- 14:40 - Imposter syndrome and the challenges of keeping up with marketing changes
- 18:22 - The concept of 'random acts of marketing'
- 22:30 - The importance of specialising in marketing disciplines
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