AI (apparently) has killed B2B marketing. What do we do now?
Update: 2025-06-13
Description
From the constant pressure to adopt the latest marketing tech to the overwhelming noise of conflicting advice on LinkedIn, this episode tackles the challenge of marketing faddism head-on. We examine why the "early adopter" mentality often backfires for SME organisations and provide a practical framework for cutting through the bullshit to focus on what actually drives results.
Things to listen out for:
00:00 - Introduction to B2B marketing challenges
02:49 - Navigating marketing fads and trends
05:47 - The importance of fundamentals in marketing
08:47 - Strategies for effective marketing experimentation
11:58 - Budgeting for marketing innovation1
5:08 - Final thoughts on marketing effectiveness
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
