The HubSpot ChatGPT deep research connector: What you need to know
Description
In this episode, we dive into HubSpot's recent announcement of the ChatGPT Deep Research Connector - the first CRM integration that allows ChatGPT to query and analyse your HubSpot data directly. We explore why this integration represents a fundamental shift in how businesses can leverage AI for go-to-market success, while examining the critical security and data quality challenges that come with it.
Things to listen out for:
00:00 - Introduction to HubSpot and ChatGPT integration
02:49 - Deep Research Connector: Transforming CRM data utilisation
06:08 - Use cases: Enhancing sales and customer insights
08:46 - Data quality: The foundation of effective AI
11:59 - Security and compliance: Navigating AI risks
15:01 - Cultural shift: Embracing data-driven decision making
18:00 - Practical steps for data readiness
21:14 - Conclusion: The future of AI in B2B sales
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