#217 - Talking about Pet Beverages with Drew Whited, Founder & CEO of Wagging Water and Yappy Hour
Description
I spoke with Drew about:
- His early years as an entrepreneur founding several brands in the wine and spirits world, why it's a super hard category to win in and what he learned from those?
- The founding story behind Wagging Water, a brand focused on selling water based beverages for dogs and all the challenges that he went through trying to scale this brand (including his early success distributing them in Target)
- His eureka moment that pet beverages that mimic popular human drinks is a very lucrative category worth pursuing and how that turned into Yappy Hour, a brand focused on selling fun pet beverages for social events.
- How Yappy Hour practically exploded over night, how they marketed it? how are they thinking about each new product line? What were their biggest challenges during that hyper-growth phase?
- And what is his biggest focus right now?
Drew's story is the perfect example of hard work paying off :)
United States
