#225 - Talking about frozen cottage cheese with Joe Rotondo, Co-Founder & CEO of Smearcase
Update: 2025-10-16
Description
I spoke with Joe about:
- His early years as an ecom manager and the founding story of Smearcase, the first healthy ice cream based on cottage cheese, with 40g protein per pint, boosted with collagen.
- Why cottage cheese? and how is it better than the alternatives?
- Where they started selling it, who are their main audiences? and what were the biggest challenges along the way?
- What is his vision for this category and what are his biggest challenges right now?
- And who are the founders he draws inspiration from?
Loved Joe's energy and mission. Wish there were many more CPG entrepreneurs like him.
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