#222 - Talking about CPG Supply Chain & Operations with Aaron Alpeter, Founder & CEO of Izba Group
Description
I spoke to Aaron about:
- His start in the Operations space, working in companies such as Unilever, Hubble Contacts and Lululemon.
- The founding story around Izba, a consulting agency for consumer goods brands, helping them with their end to end operations and supply chain.
- What exact services they offer brands in different sizes and challenges and how they expanded their services to a group of companies including Sourcify (sourcing products reliably) and Slotted (fulfillment).
- Why they choose to be an agency and not a SaaS product company and how they manage to embed technology in their day to day and help their brands scale faster?
- What is his main focus now? and what are his biggest challenges?
Operations and Supply chain is such an amazing space to be in right now and Aaron is one of the OGs in the industry, so glad I got a chance to learn from him.




