#219 - Talking about Hydration with Steve Michaelsen, Co-Founder & CMO at Leisure Hydration
Description
I spoke with Michael about:
- His early years as a college athlete turned digital marketer, and climbing the ranks at Nike.
- How Covid got him and his younger brother under the same roof and how it led them to think of the idea for a mineral rich beverage that brought Leisure Hydration to life
- The problem they are solving for people (who are mostly dehydrated due to bad dietary choices) and why they chose to tackle a category for every day hydration vs athletic hydration drinks like Gatorade?
- The 2 years of research before launching their first product and what they did to get to a good enough formulation?
- How they got into retail? and what was their biggest break?
- And as always, what is their biggest challenge today?
Really enjoyed this conversation.
United States
