Today, I’m joined by Michael Brandt, co-founder & CEO of Ketone-IQ.

 

Bottling “metabolic superfuel,” Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.

 

In this episode, we talk about scaling the brand’s next-gen energy drink.

 

We also cover:

 

• The meaning of metabolic efficiency
• Balancing elite performance with mass-market appeal
• Michael’s focus on single-product and ingredient mastery

 

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Ketone-IQ™’s Website: https://ketone.com/

Ketone-IQ™’s IG: https://www.instagram.com/ketoneiq

Michael’s IG: https://www.instagram.com/michaeldbrandt/

 

Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.

 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

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Investments: https://capital.fitt.co/

 

Chapters:
(00:00 ) Introduction
(01:32 ) Michael’s background
(02:40 ) Understanding ketones and their benefits
(04:09 ) Launching KetoneIQ
(05:13 ) Challenges and successes in scaling
(13:21 ) Innovations and future products
(16:43 ) Marketing and distribution strategies
(28:42 ) The importance of focus and expansion strategy
(37:16 ) Conclusion