Fitt Insider

Today, I'm joined by Geoff Cook, CEO of Noom. Combining human coaching, AI support, and prescription medications, Noom is on a mission to help people make lasting lifestyle changes and lose weight for good. In this episode, we discuss the evolution of the company’s digital health platform. We also cover: • Adding GLP-1s • Entering the longevity sector • Merging wellness and healthcare Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Noom's website: https://www.noom.com/ Noom’s LinkedIn: https://www.linkedin.com/company/noom Geoff’s LinkedIn: https://www.linkedin.com/in/geoff-cook-0a35ba3/ Twitter/X: https://x.com/noom Facebook: https://facebook.com/noom Newsroom: https://www.noom.com/press-and-media/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:40) Jeff's Journey to Becoming Noom's CEO (04:02) Challenges and Strategies in Prescription Era (08:00) Noom's Holistic Approach (10:30) Navigating the Wellness and Healthcare Landscape (12:02) Behavior Change and Medication Integration (24:42) Compounded Medications and Regulatory Challenges (35:28) Future Roadmap (38:44) Conclusion

Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro. Fueling high performance, Neuro makes functional gum and mints with ingredients clinically proven to sharpen focus, improve memory, and balance mood. In this episode, we discuss the company's innovative nootropic products. We also cover: • Building the brand • Scaling on TikTok Shop • Going from niche to mainstream Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Neuro’s Website: https://neurogum.com/ Neuro’s TikTok: https://www.tiktok.com/@neurogum Neuro’s IG: https://www.instagram.com/neurogum/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:41) Neuro Origin Story (05:00) Challenges and Breakthroughs in the Supplement Industry (06:31) Marketing Strategies and Consumer Education (09:41) The Role of PR and Influencer Endorsements (13:27) Balancing Growth and Brand Integrity (15:08) Innovative Marketing and Product Development (29:13) Future Goals and Company Culture (32:27) Sustainability and Future Opportunities (35:20) Conclusion

Today, I'm joined by Oleg Stavitsky, co-founder & CEO of Endel. Harnessing the neuroscience of music, Endel engineers personalized, adaptive wellness soundscapes to help people focus, relax, and sleep better. In this episode, we discuss the company's AI-powered functional audio platform.  We also cover: • The future of sound wellness • Studying the efficacy of soundscapes • Potential integrations and partnerships Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Download Endel’s App: https://endel.io/ Endel’s IG: https://www.instagram.com/endelsound/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:54) The Concept and Technology Behind Endel (03:15) Wellness and Audio (04:44) Scientific Validation and Early Challenges (12:50) Current Progress and Future Opportunities (18:19) Artist Collaborations (20:52) Potential Integrations and Partnerships (27:53) Building and Scaling Endel (31:37) Funding and Profitability (35:00) Conclusion

Today, I'm joined by Mark Rivers, CEO of Canyon Ranch. Diversifying its portfolio with member clubs, residences, and medical services, Canyon Ranch is evolving from pioneering resort to comprehensive health and wellness brand. In this episode, we explore the company’s continued expansion plans. We also cover: • Innovating to meet consumer needs • Canyon Ranch's approach to longevity • Why it’s doubling down on human connection Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Canyon Ranch’s Website: https://www.canyonranch.com/ Canyon Ranch’s IG: https://www.instagram.com/canyonranch/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:43) Canyon Ranch’s Background (04:59) Expanding the Canyon Ranch Portfolio (07:27) Innovations and Future Developments (11:07) Personal Wellness Journeys (15:23) The Canyon Ranch Experience (18:14) Anecdote of an NFL Players Experience at Canyon Ranch (20:56) Exploring Longevity and Health Span (23:34) Launching the LONGEVITY8™ Program (27:00) Wellness Innovation (33:43) Maintaining Excellence Across Locations (37:08) Conclusion

Today, I'm joined by Pranitha Patil, co-founder and COO of Function Health. Translating 100+ labs into personalized insights, Function is making advanced health data accessible and actionable — simplifying how members monitor and improve health over time. In this episode, we explore the company’s mission to empower health agency. We also cover: • Function Health’s rapid growth • Raising $53M in a celeb-packed Series A  • Pranitha’s vision for an all-in-one health platform Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Function Health’s Website: https://www.functionhealth.com/  Function Health’s IG: https://www.instagram.com/functionhealth/?hl=en  Pranitha’s LinkedIn: https://www.linkedin.com/in/pranithapatil/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:39) Background on Function Health (02:48) The Importance of Comprehensive Testing (05:15) Founding Story and Personal Motivation (09:22) Function's Membership and Testing Process (12:25) Integrating Data for Personalized Health (16:19) Future of Health Data and AI Integration (17:48) Affordable Membership Model (19:15) Company Growth and Waitlist Strategy (23:00) Fundraising and Future Goals (28:50) Data Privacy and Security (31:03) Future Roadmap (32:36) Conclusion

Today, I'm joined by Colleen Cutcliffe, co-founder & CEO of Pendulum Therapeutics. Backed by actress Halle Berry, Pendulum is a microbiome biotech company disrupting probiotics with doctor-formulated metabolic health supplements. In this episode, we explore the links between gut health and metabolism. We also cover: • The science behind Pendulum’s medical probiotics • Advocating for healthspan over healthcare • Where preventative health is headed Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Pendulum Therapeutics’ Website: https://pendulumlife.com/ Pendulum Therapeutics’ IG: https://www.instagram.com/pendulumlifeco/ Colleen’s IG: https://www.instagram.com/drcolleencutcliffe/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:28) Colleen’s Background and Founding Pendulum (02:02) The Science Behind Pendulum's Innovations (05:50) Product Portfolio and Market Impact (08:02) Developing and Scaling Probiotic Solutions (11:19) Consumer and Healthcare Integration (15:18) The Future of Preventative Health (28:54) Advocating for Healthspan Over Healthcare (33:21) Conclusion

Today, I'm joined by Colin Watts, CEO of Thorne. Enhancing well-being with personalized health solutions, Watts leads an integrative approach combining rigorously crafted nutritional supplements and biometric testing. In this episode, we discuss Thorne's evolution from supplements to science-backed wellness. We also cover: Thorne's emphasis on quality and innovation Expanding into diagnostics and personalized nutrition Colin’s insights from a 30-year career in consumer healthcare   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Thorne’s Website: https://www.thorne.com/ Thorne’s IG: https://www.instagram.com/thornehealth   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:44) Colin's and Thorne’s Background  (06:34) Thorne's Core Business and Evolution (11:07) Innovation and Consumer Focus (13:58) Health Kits and Diagnostic Testing (19:03) Challenges and Opportunities in Wellness (23:19) Thorne's Partnerships (28:52) Colin's Vision (37:20) Future Roadmap (39:26) Conclusion  

Today, I'm joined by Philipp Roesch-Schlanderer, co-founder & CEO of EGYM. Based in Munich, EGYM supplies smart strength solutions to 18K global fitness partners while connecting employees of 16K corporate clients to local workouts. Scaling up, the fitness tech company just raised $200M in a Series G round, reaching a $1B valuation. In this episode, we discuss how EGYM plans to deploy fresh capital and expand stateside. We also cover: • EGYM's vertically integrated strategy  • Growing its corporate wellness program Wellpass • Using AI to personalize workouts and improve outcomes Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider EGYM’s Website: https://egym.com/us EGYM’s IG: https://www.instagram.com/egym_global/ - Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:41) Recent Developments and Funding (03:41) Strategic Investor Partnerships (09:17) Expansion into Corporate Wellness (22:32) How EGYM Has Found Success (28:09) AI and Personalized Workouts (33:39) Industry Trends and Future Roadmap (39:50) Holistic Health (42:04) Conclusion

Today, I'm joined by Jamie Weeks, founder & CEO of SweatHouz. Helping members unwind, SweatHouz combines infrared saunas, cold plunges, and vitamin C showers for a complete preventative wellness experience.  In this episode, we discuss Jamie's journey from Orangetheory Fitness franchisee to building a recovery-focused wellness brand. We also cover: The future of holistic wellness Optimizing franchise operations Jamie's vision for revolutionizing the industry   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   SweatHouz’s Website:https://www.sweathouz.com/ SweatHouz’s IG: https://www.instagram.com/sweathouz/   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:44) Jamie’s Journey in Franchising (02:30) Origin and Growth of SweatHouz (04:36) SweatHouz’s Offerings (06:49) SweatHouz 1.0 vs. 2.0 (11:07) Franchising Strategy and TAM (14:16) Differentiation (21:50) Strategizing for a Billion-Dollar Exit (24:09) The Future of Fitness and Wellness (28:34) Digital Therapy  (30:20) Scaling and Franchisee Selection (36:48) Partnerships and Future Roadmap (38:38) Conclusion  

Today, I'm joined by Katerina Schneider, founder & CEO of Ritual. An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it’s a nine-figure business and category leader. In this episode, we discuss Ritual's commitment to science and transparency.  We also cover: • Challenges of scaling a D2C brand • Building trust in a crowded market • Entering new product categories   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Rituals’s Website: https://ritual.com/ Ritual’s IG: https://www.instagram.com/ritual Ritual’s TikTok: https://www.tiktok.com/@ritual -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:32) Kat's Journey and Building Ritual (02:59) Navigating Challenges (04:44) Expanding Product Lines While Maintaining Trust (08:17) Innovative Approaches to Product Development (17:00) Marketing Strategies and Omni-Channel Presence (24:51) The Importance of Trust and Community (30:27) Future Roadmap (34:34) Conclusion

Today, I'm joined by Betsy Foster, co-founder & president of Love.Life. Founded by Whole Foods vets, Love.Life combines functional medicine, cutting-edge fitness, and nourishing food all under one roof — offering a one-stop shop for mind, body, and spirit. In this episode, we explore the company's integrated health and wellness club. We also cover: • Disrupting sick care • Scaling a holistic health model • The evolving food-as-medicine landscape   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Love.Life’s Website: https://love.life/ Love.Life’s App on Apple: https://apps.apple.com/us/app/love-life/id6502749135 Love.Life’s App on GooglePlay: https://play.google.com/store/apps/details?id=life.love.member Love.Life’s IG: https://www.instagram.com/theofficiallove.life/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction to Integrated and Holistic Health (01:30) Betsy and Love.Life’s Background (04:15) Betsy's Personal Health Journey (07:36) The Birth of Love.Life (09:18) Membership Offerings and Modalities (12:32) The Importance of Personalized Medicine (16:55) Challenges and Opportunities in Healthcare (20:33) Telehealth and Technology Integration (23:13) Building and Scaling Love.Life (25:30) The Role of Food in Health (27:25) Future Plans and Expansion (28:50) Trends in Preventative Wellness (31:16) Conclusion

Today, I’m joined by Kian Sadeghi, founder & CEO of Nucleus Genomics. Since dropping out of UPenn in ‘21, Kian has raised $18M for complete DNA health tests. Democratizing whole-genome sequencing, he aims to save millions from preventable disease. In this episode, we discuss the company’s trillion-dollar vision for the future of healthcare. We also cover: • Where preventative medicine is headed • Challenges in consumer healthtech • Building a breakthrough brand Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Nucleus Genomics Website: https://mynucleus.com/ IG: https://www.instagram.com/nucleusgenomics/ Twitter/X: https://x.com/nucleusgenomics LinkedIn: https://www.linkedin.com/company/nucleusgenomics/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:50) Inspiration Behind Nucleus Genomics (03:07) Advancements in Genetic Testing Technology (04:40) Making Genetic Information Accessible and Actionable (06:48) The Process of Nucleus Genomics Testing (08:17) The Importance of Knowing Your Genetic Blueprint (09:19) Challenges and Opportunities in Genetic Testing (10:58) Nucleus Genomics' Vision for the Future (12:39) Integrating Health Data for Personalized Insights (16:45) The Unique Value of Whole Genome Data (20:47) The Importance of Preventative Health Measures (23:12) Partnerships (25:18) Addressing Medical Paternalism and Consumer Rights (27:36) Balancing Innovation with Healthcare Regulations (30:22) Nucleus' Mission and Future Goals (35:54) The Role of Genetic Data in Longevity (37:29) Scaling and Financing Nucleus (41:08) Conclusion

Today, I'm joined by Ann Crady Weiss, co-founder & CEO of Hatch. Hatch is a sleep wellness company for the whole family. With 500K+ units sold, its soothing clocks and infant sound machines are helping consumers wind down and rest up. In this episode, we talk about building a billion-dollar brand. We also cover: • Scaling profitably • Selling sleep as a service • Personalizing sleep optimization Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Hatch’s Website: https://www.hatch.co/ Hatch’s IG: https://www.instagram.com/hatchforsleep Hatch’s TikTok: https://www.tiktok.com/@hatchforsleep -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:41) Hatch's Journey and Product Evolution (03:29) Expanding to Adult Sleep Solutions (04:39) The Science Behind Hatch's Products (06:24) From Baby Products to a Sleep-Focused Company (07:46) The Market Opportunity and Business Strategy (09:43) Creating Personalized Sleep Solutions (15:40) Research Behind Hatch Products (20:16) Building a Culture of Rest at Hatch (22:12) Future Roadmap (28:06) Team Building Insights (32:48) Conclusion

Today, I'm joined by Andrew Lachlan, founder & CEO of Sauna House. Andrew’s sobriety journey led him to discover the benefits of contrast therapy and ultimately launch Sauna House. Scaling up, the brand has nine new locations in the works.  In this episode, we discuss the company’s modern bathhouse concept. We also cover: • Creating tech-free spaces • Expansion through franchising • Promoting community for well-being Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Sauna House’s Website: https://www.saunahouse.com/ Sauna House Franchise Info: https://www.saunahouse.com/pages/franchise Sauna House Career’s: https://www.saunahouse.com/pages/careers Sauna House’s IG: https://www.instagram.com/sauna_house/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) Andrew's Journey to Sauna House (03:53) Early Success and Expansion (04:54) Sauna Culture and Customer Experience (08:32) Challenges and Rewards of Franchising (14:30) Sauna House Experience  (28:54) Balancing Tradition and Modernization (32:41) Future Roadmap (34:47) Conclusion

Today, I'm joined by Tim Gurner, founder & chairman of GURNER™ GROUP. Developing world-class spaces for healthy living, GURNER™ GROUP is an Australian design and lifestyle brand best known for its luxe residences and private members club Saint Haven. In this episode, Tim discusses the company’s high-end vision and aspirational ethos.  We also cover: The rise of wellness real estate & hospitality GURNER’s private members clubs Tim’s personal health routine   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   GURNER™ GROUP’s Website: https://www.gurner.com.au/ Saint Haven Website: https://www.gurner.com.au/sainthaven/ Saint Website: https://www.gurner.com.au/saintprivateclub/ GURNER™ GROUP’s IG: https://www.instagram.com/gurner_tm/   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:42) Tim’s Background and Entrepreneurial Journey (04:52) Creating a Holistic Wellness Space (06:28) Private Clubs and Communities (08:06) Wellness Offerings and Club Design (13:02) Saint Haven vs. Saint: Different Experiences, Same DNA (18:41) Personalizing Wellness Through Technology (22:25) Creating Genuine Connection at the Clubs (24:11) Challenges of Building a Luxury Club (28:40) Tim’s Personal Wellness Routine (30:07) The Limitless Program (36:14) Balancing Technology and Human Connection (40:54) Conclusion  

Today, I'm joined by Sammy Faycurry, co-founder and CEO of Fay. Making preventative health affordable, Fay’s three-sided marketplace connects patients with in-network dietitians for clinical nutrition support.  In this episode, we talk about increasing access to personalized nutrition counseling. We also cover: • The evolving food-as-medicine landscape • Learnings from raising $25M in funding • GLP-1s’ impact on the space Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Fay’s Website: https://www.faynutrition.com/ Sammy’s LinkedIn: https://www.linkedin.com/in/samfaycurry/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:42) The Journey to Founding Fay (04:40) Challenges and Growth in the Dietitian Space (08:57) The Importance of Technology and Partnerships (12:28) Navigating the Venture Capital Landscape (18:03) Scaling and Team Building at Fay (22:55) Future Roadmap (33:50) Conclusion

Today, I’m joined by Michael Brandt, co-founder & CEO of Ketone-IQ.   Bottling “metabolic superfuel,” Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.   In this episode, we talk about scaling the brand’s next-gen energy drink.   We also cover:   • The meaning of metabolic efficiency • Balancing elite performance with mass-market appeal • Michael’s focus on single-product and ingredient mastery   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Ketone-IQ™’s Website: https://ketone.com/ Ketone-IQ™’s IG: https://www.instagram.com/ketoneiq Michael’s IG: https://www.instagram.com/michaeldbrandt/   Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:32) Michael’s background (02:40) Understanding ketones and their benefits (04:09) Launching KetoneIQ (05:13) Challenges and successes in scaling (13:21) Innovations and future products (16:43) Marketing and distribution strategies (28:42) The importance of focus and expansion strategy (37:16) Conclusion

Today, I’m joined by Dr. Robin Berzin, founder & CEO of Parsley Health.   Taking a functional and holistic approach, Parsley Health leverages advanced diagnostics to create personalized care plans that address root causes of chronic disease.   In this episode, we discuss the company’s approach to optimizing whole-body health.   We also cover: • Delivering long-term outcomes • Demonstrating cost-effectiveness • Integrating with traditional healthcare   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Parsley Health’s Website: https://www.parsleyhealth.com Robin’s Website: https://robinberzinmd.com Parsley Health’s IG: https://www.instagram.com/parsleyhealth/ Parsley Health’s FB: https://www.facebook.com/parsleyhealth/ Parsley Health’s X: https://x.com/parsley_health   Parsley created a code for listeners of the episode for $150 off their membership — valid only for cash-pay members (not available for those paying with insurance); the code is FITT.   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:37) Robin and Parsley Health’s background (02:16) The root-cause medicine approach (02:34) Business model and operations  (04:16) Personal and professional insights (08:43) Implementing root-cause medicine (11:40) Comprehensive patient care (15:43) Navigating the healthcare system (20:18) Data-driven success and expansion (25:55) Future of healthcare and technology integration (29:13) Future roadmap (36:22) Conclusion

Today, I’m joined by Dane McCarthy, founder of The Athletic Clubs.   Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.   In this episode, we dive deeper into the chain’s uniquely communal approach.    We also cover: • Creating community • Optimizing for member retention • Scaling the business with intention   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   The Athletic Club’s Website: https://www.the-athleticclubs.com/ The Athletic Club’s IG: https://www.instagram.com/the.athleticclubs/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (02:00) Building the Athletic Clubs (03:36) Creating a supportive fitness community using squads (04:56) Going from an idea to a sustainable business (08:04) Best practices for building fitness squads (14:17) Scaling the business intentionally (23:40) Marketing strategies (31:12) Future roadmap (33:35) Conclusion

Today, I’m joined by Osman Khan, co-founder & CEO of Squared Circles, a venture studio for health and wellness brands.   Squared Circles redesigns everyday products to be better for people and planet. Pushing innovation, its portfolio includes MUD\WTR and Algae Cooking Club.   In this episode, we discuss the company's approach to ideating, validating, and launching consumer products.   We also cover: • Using science and AI to vet ideas • Building for the conscious consumer • Untapped opportunities within wellness   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Squared Circle’s Website: https://squaredcircles.com/ Squared Circle’s IG: https://www.instagram.com/squaredcirclesco/ Squared Circle’s LinkedIn: https://www.linkedin.com/company/squared-circles/ -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (02:12) Squared Circle Venture Studio Overview (04:32) Principles and Focus of Squared Circles (06:08) Challenges and Strategies in Building Consumer Products (11:00) The Role of AI and Science in Innovation (15:20) Talent Acquisition and Operator Involvement (17:38) Go-to-Market Strategies and Scaling (23:45) Lessons Learned and Course Corrections (31:17) Future Trends and Opportunities in Health and Wellness (34:33) Conclusion