Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro.

Fueling high performance, Neuro makes functional gum and mints with ingredients clinically proven to sharpen focus, improve memory, and balance mood.

In this episode, we discuss the company's innovative nootropic products.

We also cover:

• Building the brand
• Scaling on TikTok Shop
• Going from niche to mainstream

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Neuro’s Website: https://neurogum.com/

Neuro’s TikTok: https://www.tiktok.com/@neurogum

Neuro’s IG: https://www.instagram.com/neurogum/

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(00:00 ) Introduction
(01:41 ) Neuro Origin Story
(05:00 ) Challenges and Breakthroughs in the Supplement Industry
(06:31 ) Marketing Strategies and Consumer Education
(09:41 ) The Role of PR and Influencer Endorsements
(13:27 ) Balancing Growth and Brand Integrity
(15:08 ) Innovative Marketing and Product Development
(29:13 ) Future Goals and Company Culture
(32:27 ) Sustainability and Future Opportunities
(35:20 ) Conclusion