Today, I’m joined by Dane McCarthy, founder of The Athletic Clubs.

Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.

In this episode, we dive deeper into the chain’s uniquely communal approach. 

We also cover:

• Creating community
• Optimizing for member retention
• Scaling the business with intention

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The Athletic Club’s Website: https://www.the-athleticclubs.com/

The Athletic Club’s IG: https://www.instagram.com/the.athleticclubs/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

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Chapters:
(00:00 ) Introduction
(02:00 ) Building the Athletic Clubs
(03:36 ) Creating a supportive fitness community using squads
(04:56 ) Going from an idea to a sustainable business
(08:04 ) Best practices for building fitness squads
(14:17 ) Scaling the business intentionally
(23:40 ) Marketing strategies
(31:12 ) Future roadmap
(33:35 ) Conclusion