Today, I'm joined by Katerina Schneider, founder & CEO of Ritual.

An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it’s a nine-figure business and category leader.

In this episode, we discuss Ritual's commitment to science and transparency. 

We also cover:

• Challenges of scaling a D2C brand
• Building trust in a crowded market
• Entering new product categories

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Rituals’s Website: https://ritual.com/

Ritual’s IG: https://www.instagram.com/ritual

Ritual’s TikTok: https://www.tiktok.com/@ritual

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Chapters:
(00:00 ) Introduction
(01:32 ) Kat's Journey and Building Ritual
(02:59 ) Navigating Challenges
(04:44 ) Expanding Product Lines While Maintaining Trust
(08:17 ) Innovative Approaches to Product Development
(17:00 ) Marketing Strategies and Omni-Channel Presence
(24:51 ) The Importance of Trust and Community
(30:27 ) Future Roadmap
(34:34 ) Conclusion