Today, I'm joined by Jamie Weeks, founder & CEO of SweatHouz.

Helping members unwind, SweatHouz combines infrared saunas, cold plunges, and vitamin C showers for a complete preventative wellness experience. 

In this episode, we discuss Jamie's journey from Orangetheory Fitness franchisee to building a recovery-focused wellness brand.

We also cover:

• The future of holistic wellness

• Optimizing franchise operations

• Jamie's vision for revolutionizing the industry

 

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SweatHouz’s Website:https://www.sweathouz.com/

SweatHouz’s IG: https://www.instagram.com/sweathouz/

 

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

 

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Chapters:

(00:00 ) Introduction

(01:44 ) Jamie’s Journey in Franchising

(02:30 ) Origin and Growth of SweatHouz

(04:36 ) SweatHouz’s Offerings

(06:49 ) SweatHouz 1.0 vs. 2.0

(11:07 ) Franchising Strategy and TAM

(14:16 ) Differentiation

(21:50 ) Strategizing for a Billion-Dollar Exit

(24:09 ) The Future of Fitness and Wellness

(28:34 ) Digital Therapy 

(30:20 ) Scaling and Franchisee Selection

(36:48 ) Partnerships and Future Roadmap

(38:38 ) Conclusion