We’ve all done it. Posted something we thought was genius and got total silence in response. No likes, DMs, new leads…. What gives? Well, if your marketing makes you the main character, your audience might not know what’s in it for them.

This week’s episode is inspired by the Modern Agent Social Club’s latest book club pick, Building a StoryBrand 2.0 by Donald Miller, and it’s a must-listen if you want to write content that truly connects. Chelsea and Kayla are breaking down the difference between being the hero vs. the guide in your content, how to clarify your message, and why the words you use matter more than any trend.

Plus, they’re sharing what this looks like in real life, with examples from agents and brands that are getting it right. You'll learn how to use words that resonate and make your audience feel like THEY’RE the main character. Because they are!

The girls discuss:

♡ Why making yourself the “hero” in your content doesn’t help your audience

♡ The 3 types of problems your clients have, and which one your content should focus on

♡ How to create repeatable, recognizable messaging (without sounding like a robot)

♡ How to use social media to build trust before your clients ever slide into your DMs

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Book: Building a StoryBrand 2.0 by Donald Miller

♡ Podcast Episode: “16. The Content Formula That Changes Everything”

♡ Instagram: Raising Little Talkers

♡ Instagram: Dietitian With Twins

♡ Instagram: The Balance Routine

This episode was edited by Adrienne Cruz.