#254 How to Discover the ROI of Your Customers
Update: 2022-08-25
Description
For most companies, the focus is all about finding new logos. But as the old saying goes: “It’s cheaper to keep ‘em.”
In this episode, David interviews, Senior Strategic Advisor, Randy Latimer. Randy shares best practices for achieving your fullest revenue potential using Demand Expansion.
Listen as David and Randy discuss:
- How to uncover opportunities with your current customer.
- The importance of understanding the customer journey.
- How data orchestration can impact your customer outreach efforts.
- The power of client surveys and account scoring.
Check out the resources mentioned:
- Randy’s Blog Post
- Schedule a Meeting with Randy
- The D3 Methodology E-book
- The Sendoso Series
- BDO Digital’s Data Management Services
- David Lewis' LinkedIn
- Randy Latimer’s LinkedIn
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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