DiscoverDemandGen Radio#258 The Value of a Marketing Operations Expert
#258 The Value of a Marketing Operations Expert

#258 The Value of a Marketing Operations Expert

Update: 2022-12-16
Share

Description


In today’s job market, it can be hard to find a true marketing technology expert.



In this episode, David interviews Zakk Cica Marketing Operations Manager at ICE Mortgage. Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love.


Listen as David and Zakk discuss:


  • How to leverage the knowledge of agencies.

  • The importance of becoming involved with the marketing operations (MOPs) community.

  • What it takes from leaders and employees to meet the challenges of a MOPs role.

  • Happiness at work.


Check out the resources mentioned:



To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Comments 
In Channel
#263 Lead Management Strategies that Drive Revenue

#263 Lead Management Strategies that Drive Revenue

2023-02-0317:00

#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue

#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue

2023-01-1915:37

#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]

#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]

2023-01-1210:02

#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]

#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]

2023-01-0618:10

2022 Recap: Building a Marketing Department from Scratch

2022 Recap: Building a Marketing Department from Scratch

2022-12-2215:57

#258 The Value of a Marketing Operations Expert

#258 The Value of a Marketing Operations Expert

2022-12-1643:47

Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack

Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack

2022-12-0832:56

#257 Blazing New Trails with Innovation and Confidence

#257 Blazing New Trails with Innovation and Confidence

2022-12-0141:30

#256 Marketing for Credit Unions: Using MarTech to Put Members First

#256 Marketing for Credit Unions: Using MarTech to Put Members First

2022-11-1842:15

#255 How B2Bs Can Leverage Account-Based Marketing

#255 How B2Bs Can Leverage Account-Based Marketing

2022-11-1141:30

Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics

Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics

2022-11-0341:05

Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn

Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn

2022-10-2736:30

#254 How to Discover the ROI of Your Customers

#254 How to Discover the ROI of Your Customers

2022-08-2535:46

#253 How to Leverage Review Platforms Like TrustRadius

#253 How to Leverage Review Platforms Like TrustRadius

2022-08-1235:14

#252 Using Marketing Technology in Your E-Commerce Strategy

#252 Using Marketing Technology in Your E-Commerce Strategy

2022-07-2848:30

#251 Growing Revenue with a Holistic Customer Experience

#251 Growing Revenue with a Holistic Customer Experience

2022-07-2150:43

#250 The Path to Becoming a Better Leader

#250 The Path to Becoming a Better Leader

2022-07-1444:15

#249 How to Build a Modern Marketing Team

#249 How to Build a Modern Marketing Team

2022-06-2340:32

How to Transform Your Customer Experience

How to Transform Your Customer Experience

2022-06-0935:34

#248 Defining Your Brand Identity

#248 Defining Your Brand Identity

2022-06-0237:35

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#258 The Value of a Marketing Operations Expert

#258 The Value of a Marketing Operations Expert

BDO Digital, LLC