Recession Resilience Miniseries: Ep.#2 The 5 ”C’s” of Marketing Analytics
Update: 2022-11-03
Description
In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics.
David Lewis dusts off a past episode with D3 Methodology expert, Carlos Hidalgo.
Listen as David and Carlos discuss:
- How to properly communicate marketing’s contribution to the rest of your organization.
- The definition of GAAP and what it means for marketers.
- The difference between sourced marketing vs influenced marketing.
- The number one metric that marketers are tracking and if it’s worth it.
Check out the resources mentioned:
- The D3 Methodology E-book
- Campaign Attribution: Why you MUST Attach Contacts to Opportunities
- Manufacturing Demand by David Lewis
- Carlos Hidalgo's LinkedIn
- The D3 Methodology Resource Hub
- Claim a Free Consultation
- David Lewis' LinkedIn
- DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
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