28. Expanding Your Restaurant Brand: Launching in New Markets with Paul Hopper
Description
Host Peter Backman is joined by co-host Tim Alderson and hospitality entrepreneur Paul Hopper, founder of HOP Vietnamese. They dive into the latest news, including DoorDash’s potential acquisition of Deliveroo, and what these shifts mean for restaurants and operators.
Paul shares his journey, from brand expansion and running dark kitchens to using data for decision-making. He also opens up about the challenges of launching Hop Vietnamese in cities like Manchester and the importance of building a strong local presence.
In this episode, we discuss:
- DoorDash's potential acquisition of Deliveroo and its impact on the market.
- Challenges and realities of operating dark kitchens for small brands
- Deciding between single vs. multichannel delivery platform strategies.
- Growing a restaurant brand in new markets like Manchester.
- Shifts in consumer behaviour and the future of super apps in delivery
Links mentioned in this episode:
HOP Vietnamese: https://www.hopvietnamese.com/
Paul Hopper on LinkedIn: https://www.linkedin.com/in/paul-hopper-b72a777a/
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