31. Maturing Delivery Markets – How Pizza Pilgrims Embraces Delivery Market Changes with Gavin Smith
Description
Gavin Smith from Pizza Pilgrims returns to the show to share how Pizza Pilgrims has navigated the ups and downs of the past year, from tackling rising costs and competitive pressures to the strategic move of appointing a dedicated delivery manager to drive growth on platforms like Deliveroo. The trio explore the challenges and opportunities in maintaining a great brand experience, both in-restaurant and through delivery, and get candid about topics like price parity, packaging innovations, and future trends like catering.
In this episode, we discuss:
- Importance of clarity, communication, and win-win outcomes in delivery
- How Pizza Pilgrims drives delivery growth through dedicated leadership
- Leveraging data, tech, and ad spend to enhance delivery performance
- Managing delivery ratios and the impact on restaurant team welfare
- Packaging innovations to solve cold pizza issues
- Maturing delivery market: competition, exclusivity, and future collaborations
Links mentioned in this episode:
Gavin Smith on LinkedIn: https://www.linkedin.com/in/hospitalitygav/
Pizza Pilgrims: https://www.pizzapilgrims.co.uk/
Adapting to Demands: Pizza Pilgrims' Approach to Delivery with Gavin Smith: https://www.youtube.com/watch?v=eWLniOoZv1A
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