In this episode, JT reconnects with Joe McDonald, VP of Sales at Jasper Engines, to explore the role of data in driving sales success. Joe shares how Jasper Engines transformed their approach to territory management, optimized customer interactions, and implemented data-driven decision-making. They discuss practical strategies for managing retiring sales reps, maximizing market penetration, and fostering a culture of accountability within the sales team. Tune in for actionable insights on leveraging data to build winning sales teams.

Highlights:

• The Role of Data in Driving Leadership Decisions at Jasper Engines
• Strategic Market Penetration and Territory Management
• Managing Retiring Reps with Innovative Pilot Programs
• Defining and Tracking Sales Presentations for Maximum Impact
• Advice for Sales Leaders on Data-Driven Sales Processes

About our guest:

As VP of Sales at Jasper Engines, Joe McDonald has led his team through significant growth, using data-driven insights and forward-thinking leadership to drive sales success. With decades of experience, Joe has a deep understanding of the challenges sales leaders face and how to overcome them. Don’t miss his expert advice in this episode. Connect with Joe on Linkedin!

And learn more at mapmycustomers.com/podcast

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