Today, I'm joined by Jake Muise, co-founder and CEO of Maui Nui Venison.

 

Making meat planet-friendly, the company harvests wild, invasive axis deer on Maui to balance ecosystems while providing nutrient-dense protein.

In this episode, we discuss turning an ecological crisis into a regenerative food business.

 

We also cover:

 

• Balancing commerce, conservation, and community

• The pitfalls of the hyper-processed high-protein craze

• Why nutrient density labels could change the food system

 

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Website: mauinuivenison.com

IG: https://www.instagram.com/mauinuivenison

FB: https://www.facebook.com/mauinuivenison

 

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Chapters:

(00:00 ) Introduction

(01:00 ) Jake's background and Maui Nui Venison overview

(02:00 ) Axis deer problem and invasive species impact

(05:00 ) The founding moment witnessing mass deer die-offs

(07:00 ) Seven years as nonprofit before becoming for-profit CPG

(09:00 ) Current scale

(11:00 ) Product mix

(14:00 ) Accidentally creating extraordinary nutrient density

(16:00 ) Critique of protein-washing and empty protein products

(21:00 ) Balancing commerce, conservation, and community

(23:00 ) Running constant experiments to solve complex systems

(26:00 ) Authentic mission-driven business as competitive advantage

(29:00 ) Four pillars: transparency, energy balance, purpose, taste

(32:00 ) Why nutrient density labels could transform food system

(36:00 ) Profitable regenerative agriculture through proper pricing

(38:00 ) New aged venison line and summer sausage launch

(40:00 ) Conclusion