Today, I'm joined by Scott Marcaccio, co-founder & CEO of Myo.

With 23 locations and counting, Myo is bringing next-gen physical therapy to the masses — helping people futureproof their bodies with preventative care.

In this episode, we discuss scaling and normalizing premium PT.

We also cover:

• The 10-year rollercoaster to finding product-market fit

• Building employer brand and culture to retain 270+ clinicians

• Shifting from an athlete-focused niche to mainstream premium positioning

Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: www.myodetox.com/
IG: https://www.instagram.com/myodetox/
Promo Code: BODYIQ for 50% off first session

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/

Chapters:
(00:00 ) Introduction
(01:00 ) Scott's background and Myo overview
(04:00 ) Unifying fragmented wellness modalities into modern PT
(06:00 ) The 10-year rollercoaster to finding product-market fit
(08:00 ) Major rebrand: from Myodetox to Myo
(11:00 ) Building employer brand for 270+ clinicians
(14:00 ) The rebrand process
(17:00 ) Shifting from niche athlete focus to mass premium positioning
(23:00 ) Real estate strategy and owned-operation model
(25:00 ) Densification over market expansion approach
(29:00 ) Why Myo stays pure-play and avoids service bloat
(34:00 ) Leadership development as the business scales
(37:00 ) Raising global body IQ through movement education
(39:00 ) The hard work between three locations and 10 locations
(41:00 ) Future Roadmap
(43:00 ) Conclusion